Workplace / Vision Tower
Serene at Vision Tower.
Serene’s office at Vision Tower, Business Bay (listed in our earlier portfolio as SBC), is a floor we designed and built: reception, an open work floor, a boardroom, meeting rooms, executive offices and a pantry.
Serene · Vision Tower
Project context
The building, the client, the floor.
Serene’s office sits in Vision Tower, Business Bay, one of the towers whose approved-contractor list we are on. We designed and built the floor; the photographs below are of the finished office.
The building
Vision Tower
Business Bay, Dubai. We are on the tower’s approved-contractor list.
The service
Office fitout
Space planning, landlord and authority approvals, build and furniture under one contract.
Office fitout in Dubai →- Client
- Serene
- Building
- Vision Tower
- Location
- Business Bay, Dubai
The gallery
Serene, room by room.
An office is read room by room: reception, the work floor, meeting rooms and boardroom, the executive offices and the pantry. Filter the frames by space. Every frame is a photograph of the finished office.
Boardroom 
Reception 
Reception and the meeting rooms beyond 
Workstations 
Meeting room 
Executive office with city view 
Pantry 
Office floor 
Workstations by the window
Photographs of the delivered office.
Office fitout in DubaiShoot brief — walkthrough film, 16:9, 60–90 s, reception to boardroom, Serene
Project film
Walk the office, reception to boardroom.
An office walkthrough is filmed in the order a visitor meets the floor: reception, the work floor, the meeting rooms, then the executive offices. The film for Serene is still to come; the frame below carries its brief.
See the galleryProgrammeThe order of work
Programme · done in the right order
Survey to handover, in the right order.
An office fitout runs in four stages: survey and brief, design with the landlord and authority approvals in parallel, the build, and the handover. Our recent office floors run on 24- to 28-week programmes: IMI at One Za’abeel took 28 weeks from start to keys, and Opus by Omniyat is contracted at 24.
- 01
Survey and brief
Measured survey, the client’s headcount and ways of working, and a signed brief before layouts start.
- 02
Design, approvals in parallel
Layouts, finishes and services drawings, with the landlord and authority approvals run alongside rather than after.
- 03
Build
Partitions, MEP, ceilings, joinery and finishes, trade by trade, against a dated programme.
- 04
Handover
Snagging, furniture and the walkthrough, then the keys.
The four stages are how every office we deliver is run.
InvestmentWhat it cost, fenced by what it covers
Investment
How an office like this is priced.
For planning your own floor, our office bands run from AED 350 per sqft for shell to occupied, and AED 600–850 per sqft for a turnkey fitout including furniture. Every office is priced on its own scope.
Office bands
AED 600–850 / sqftTurnkey fitout band. From AED 350 per sqft shell to occupied
An office like this? Start with the building and the brief.
Bands for planning, not a quotation. Every office is priced on its own scope.
QuestionsWhere, what, size, cost
FAQs
Questions we get. Answered.
The questions clients ask most about the Serene office. Every price is stated with the scope it covers.
Where is the Serene office?
In Vision Tower, Business Bay, Dubai. We are on Vision Tower’s approved-contractor list, so landlord approvals for fitout work there follow a route we already know.
Do you work in other Business Bay towers?
Yes. Business Bay is where we delivered Serene at Vision Tower and three tenant floors at Opus by Omniyat. Each tower sets its own fitout rules and approval route, and we map that before the programme is fixed.
How do I start an office fitout like this one?
Send us the building, the floor area and how your team works, through the Estimate page or WhatsApp. We map the scope, the landlord and authority approvals and the programme before detailed pricing.
Start in the right order
Your floor. Done in the right order.
Tell us the building, the floor area and how your team works. We will map the scope, the landlord and authority approvals and the programme before detailed pricing.
Trade licence 648890 · Interior contracting, G+1 approved contractor (Dubai Municipality) · Registered with Emaar, Nakheel, DDA, Trakhees, Dubai Civil Defence · DMCC, DIFC and JAFZA free zones