Workplace / Dubai
ASI at Novotel.
ASI’s Dubai office, at Novotel, is a floor we designed and built for the AlSubeai group: a CEO office, a stone-walled boardroom, a reception lounge under a sculpted lit ceiling and an executive lounge.
ASI · Novotel
Project context
The building, the client, the floor.
ASI is the AlSubeai group’s office in Dubai, at Novotel; the group’s head office in Jeddah is a separate project we also delivered. The Dubai floor carries the CEO office, the boardroom, the meeting rooms and two lounges shown below.
The building
Novotel, Dubai
ASI’s office floor.
Layout drawing of an office floor
The service
Office fitout
Space planning, landlord and authority approvals, build and furniture under one contract.
Office fitout in Dubai →- Client
- ASI
- Building
- Novotel
- Location
- Dubai
The gallery
ASI, room by room.
An office is read room by room: reception, the work floor, meeting rooms and boardroom, the executive offices and the pantry. Filter the frames by space. Every frame is a photograph of the finished office.
CEO office 
Boardroom 
Reception lounge 
Executive office detail 
Executive lounge 
Map wall 
Meeting room 
Boardroom, second view 
Lounge
Photographs of the delivered office.
Office fitout in DubaiShoot brief — walkthrough film, 16:9, 60–90 s, reception to boardroom, ASI
Project film
Walk the office, reception to boardroom.
An office walkthrough is filmed in the order a visitor meets the floor: reception, the work floor, the meeting rooms, then the executive offices. The film for ASI is still to come; the frame below carries its brief.
See the galleryProgrammeThe order of work
Programme · done in the right order
Survey to handover, in the right order.
An office fitout runs in four stages: survey and brief, design with the landlord and authority approvals in parallel, the build, and the handover. Our recent office floors run on 24- to 28-week programmes: IMI at One Za’abeel took 28 weeks from start to keys, and Opus by Omniyat is contracted at 24.
- 01
Survey and brief
Measured survey, the client’s headcount and ways of working, and a signed brief before layouts start.
- 02
Design, approvals in parallel
Layouts, finishes and services drawings, with the landlord and authority approvals run alongside rather than after.
- 03
Build
Partitions, MEP, ceilings, joinery and finishes, trade by trade, against a dated programme.
- 04
Handover
Snagging, furniture and the walkthrough, then the keys.
The four stages are how every office we deliver is run.
InvestmentWhat it cost, fenced by what it covers
Investment
How an office like this is priced.
For planning your own floor, our office bands run from AED 350 per sqft for shell to occupied, and AED 600–850 per sqft for a turnkey fitout including furniture. Every office is priced on its own scope.
Office bands
AED 600–850 / sqftTurnkey fitout band. From AED 350 per sqft shell to occupied
An office like this? Start with the building and the brief.
Bands for planning, not a quotation. Every office is priced on its own scope.
QuestionsWhere, what, size, cost
FAQs
Questions we get. Answered.
The questions clients ask most about the ASI office. Every price is stated with the scope it covers.
Is ASI the same client as AlSubeai Investments?
Yes, the same group. ASI is its Dubai office and AlSubeai Investments its head office in Jeddah. We delivered both, and each has its own project page.
How do I start an office fitout like this one?
Send us the building, the floor area and how your team works, through the Estimate page or WhatsApp. We map the scope, the landlord and authority approvals and the programme before detailed pricing.
Start in the right order
Your floor. Done in the right order.
Tell us the building, the floor area and how your team works. We will map the scope, the landlord and authority approvals and the programme before detailed pricing.
Trade licence 648890 · Interior contracting, G+1 approved contractor (Dubai Municipality) · Registered with Emaar, Nakheel, DDA, Trakhees, Dubai Civil Defence · DMCC, DIFC and JAFZA free zones